‘Shujaa’ – A&K develop new line in Kenya
Shujaa – The Swahili word for ‘Hero’ has become Alive & Kicking’s name for a new line of balls designed to be affordable for all Kenyans. The Lion logo represents Kenyan strength and quality.
Alive & Kicking’s existing line of premium leather balls are coated in a foil that gives them their shine and waterproofing, but adds significantly to their cost in manufacture.
The new Shujaa balls will be made from pigmented leather. The pigment will give the leather its colour and water resistance, but is a more cost efficient process.
Shujaa balls are designed to be official size and weight just like Alive & Kicking’s standard line, but will be more affordable for the Kenyan public, retailing at somewhere between 900 and 1,100 Kenyan shillings.
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